Is there a definitive guide to online marketing?

I am looking for something which gives excellent insight into affiliate marketing, online advertsing networks, PPC, SEO, CPC, CPM, CPA, blogs, forums and marketing on social networks, Web 2.0 etc. Also has to be current content – not something written in 2002 or something – less than a year or 2 old

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Our licensor has asked my company for our business model as it relates to two of our distributors that have exclusive selling rights for a niche market. Honestly, we are using these distibutors because they were recommended by the licensor — but I cannot say that. I am unsure how to convey our strategy other than the standard "Four P’s" approach. Does anyone have any insight here???

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