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BULLET #2 A Fresh Box of Bullets – Gary Bencivenga

(How to Load Up on the Ones You’ve Missed)

Dear Marketing Top Gun:
Claude Hopkins, the Aristotle of Advertising, once said:
“Advertising is much like war, minus the venom….We are usually out
to capture others’ citadels or garner others’ trade….We must have
training and experience, also right equipment. We must have proper
ammunition, and enough.”
Proper ammunition. Top Gun, if you want to be a marketing sharpshooter, you need the best ammunition you can get, which is why I have a special box of Bullets for you.
They are the Bullets you’ve missed—published before you subscribed. You can load up on them by visiting the Bullet Archive at the link below.
Go there now and you’ll discover:

  • The Two Most Powerful Words in Advertising. (No, they are not “new” and “free” nor any other two words you’d ever guess.)
  • The Secret of the Red Shirts. (This little-known technique makes it much easier to achieve anything you want in life, including blockbuster ad campaigns that flood you with orders.)
  • The 7-Letter Word That Instantly Multiplies Your Creativity 11-Fold. (Not 10-fold. Not 12-fold, but exactly 11-fold, as you’ll see.)

These Bullets and more are waiting for you in the Bullet Archive. Just click on the link below.

Apply the 80/20 Rule
To Achieve Breakthroughs Regularly

Finally, I want you to know I am a strong believer in the Pareto Principle, otherwise known as the 80/20 rule, or the rule of the vital few and the trivial many.
In any human activity, just a small group of factors is responsible for the lion’s share of success.
For example, just 20% of the salespeople earn 80% of the commissions.
20% of the authors sell 80% of the books.
20% of your daily activities generate 80% of your success and income.
And so on.
This certainly applies to the factors governing advertising success.
As a result, you don’t need to master scores of rules and learn hundreds of secrets. Just a few—the right few—will bring you outrageous success.
That’s why I publish only one Bullet a month. I won’t clog your inbox with a steady stream of the mediocre, to be read and soon forgotten.
I will give you a single, solitary polished gem per month. You don’t need more. What you do need is to learn these few Bullets well.
If you read, study and apply these few Bullets repeatedly, you may well become a giant of our industry. You will grow richer than you ever would otherwise. And you will be happy, because achievement is the key to happiness.
In short, you will succeed by mastering the vital few, while others squander their time on the trivial many.
To discover these vital few, visit the Bullet Archive now at the link below.
Top Gun, fire at will.
Sincere wishes for a good life
and (always!) higher response,

P.S. If you know any copywriters or marketers who would enjoy this

Bullet, just send them an email with this link:

P.P.S. Your e-mail address will never be shared. And if you ever wish to

unsubscribe, just let me know and I will vanish from your life like a shadow in the night.

To Visit Gary’s Arsenal (Bullets Archive), click here.
To Subscribe to these Bullets, a hype-free zone, click here.

“Top Cat” Is Back In Town

Top cat, heres the embeded code

The Life of Herbie

Michael T. Smith

1769, in Yarmouth, Maine – a seed from an elm tree, carried by a gentle breeze, floated through the air and settled to the ground. Dry leaves quickly covered it. A warm rain fell. The wet leaves stuck to the ground. Like a womb, they protected and nourished. Under their cover, the tiny seed came to life. Small, vein-like roots reached into the earth and sought nourishment. A delicate sprout pushed the protective leaves aside. Little leaves unfolded and experienced sunshine for the first time. If a tree could smile, this fragile sprout would have.

Years passed. The elm grew at a startling rate of three to six feet a year. As it grew, so did its sense of awareness. The spreading branches acted like a satellite dish. They picked up the signals from near-by trees. The number of elms grew. Each one communicated with the others. They told of all they saw and experienced. There were times when the growing elm was overwhelmed with information from the hundreds of elms that were planted along the shaded streets of the expanding little town.

In 1780, the elm’s branches stretched thirty feet into the air. From this lofty height, it sensed the presence of British ships, as they sailed into the harbour. Men dressed in uniform and carrying weapons came to shore. Under the elm’s shade, three Americans discussed battle plans. The American Revolutionary War had come to Yarmouth.

Smoke drifted on the breeze. The elm tasted the bitterness of gunpowder for the first time. That evening, as the sun sank below the horizon, a young American, badly wounded, leaned against the elm’s trunk. The elm sensed his prayers, as the young man died. His blood soaked the soil. The elm tasted death.

From 1790 to 1890, the normal chatter the tree picked up from the others diminished. The elm watched more than three hundred ships, built from the bodies of his brethren, sail out of the harbour and beyond the horizon.

The tree was almost one hundred years old, when a group of men rested in its shade. They carried muskets as they travelled south into the battle. The American Civil War was underway, and the elm sensed death again.

The small town grew as did the elm. From 1914 to 1918, the elm saw ships, now made of steel, patrol beyond the harbour. It sensed death beyond the waters, as men sailed away to fight the First World War.

On December 7, 1941, a group of young men gathered under the shade of the now mighty elm. The tree sensed excitement and fear. “Japan bombed Pearl Harbour.” One said. “I can’t believe it.” Another stated. “It looks like we’re going to war, men.” The trees leaves hung limp in the still air. It felt death was near again.

In the 1950’s, the elm towered close to one hundred feet tall. With so much area, its sense-perception was at a peak. It sensed the communication of from trees miles away, and what it sensed caused fear. More death was on the horizon. It wasn’t man this time. It was the elms, as Dutch elm disease spread across the United States, wiping out millions of trees, leaving many small towns changed. Where once streets were lined with elms, there were now stumps.

One morning, the tree felt the first signs of disease. It branches, which once sensed all things, now seemed numb. It tried to communicate with the others, but only garbled replies came in return. The elm knew it was sick.

Tree warden, Frank Knight, had the sad task of taking many of these trees down, but when he looked up at this one towering giant, he couldn’t bring himself to do it. He knew it had stood sentinel over Yarmouth since before the Revolution. This one he would try to save.

For fifty years, Mr. Knight carefully nursed the old elm. He sprayed for pests and pruned diseased branches. One time, as they trimmed, a young girl asked, “What are you doing to Herbie?”

“Herbie? Who’s Herbie?” One of the workers asked.

“The tree. He’s Herbie.”

The name stuck. Herbie, although sick, always sensed Frank’s presence. Instead of the death Herbie often felt throughout his lifetime, in Frank there was peace. It was a friendship between
man and tree.

Frank Knight is now 101 years old and has lost the battle. Herbie, estimated to be close to 240 years old has to be brought down. For fifty years, Herbie’s sense-perception dimmed steadily. Now there is blackness. His time has come.

He was scheduled to be brought down on January 18, 2010, but a snow storm gave him a one day pardon. On the 19th of January, 2010, Maine will lose a majestic, 110 foot king.

Herbie’s remains are to be turned into usable items and auctioned off. The proceeds will be used to plant disease resistant elms, which will once again grace the streets of Yarmouth, Maine.

Michael T. Smith
Michael lives with his lovely wife, Ginny, in Caldwell, Idaho. He works as a project manager in Telecommunications and in his spare time writes inspiration stories. He has recently been published in two Chicken Soup for the Soul Books (All in the Family and Things I Learned from My Cat), in “Thin Threads – Life Changing Moments” and in Catholic Digest.

Shared by Brian P Cook
and  Daily Inspirations

9 Creative Ways to Boost Your Learning Skills

improve intelligence and creativity 300x196 9 Creative Ways to Boost Your Learning Skills“Everyone is a genius at least once a year. A real genius has his original ideas closer together.” Georg C. Lichtenberg

Have you ever wondered why most genial ideas, breathtaking poems and break-through discoveries are written on dinner napkins, ticket stubs, paper scraps and the palms of the hand?

It seems that genius often appears in the least expected places and the most inappropriate times. Think of the last time you had a brilliant idea or found a spontaneous solution to a problem that you had been struggling with for a long time. Where were you at that moment? In the shower? Cooking? Going down the steps? Or talking to a friend about a completely different topic?

The latest neurological research has made a few very intriguing discoveries. First of all, scientists believe that breakthroughs, insights or “aha” moments happen when the right hemisphere of our brain (called also intuitive/creative brain) is activated.

Secondly, research also indicates that in most people   the left hemisphere is dominant which is responsible for analytical step-by-step thought. For example, if your right hand is dominant it would most likely mean that you rely on your rational brain more than on your creativity and lateral thinking. And while it may serve you well in some situations, you can benefit hugely from increasing your right brain activity.

Here are 9 easy-to-do activities that you can practice in order to boost your creativity and improve your learning skills:

1. Meditate. Recent studies have made a fascinating discovery – our intelligence depends directly on the efficiency of communication between the left and right hemispheres of the brain. What does it have to do with meditation? As it turns out meditation is one of the most effective ways to balance our rational and creative thinking and increase bilateral activity in the mind. Meditation also improves our learning ability and retention of information.

2. Go for a long walk. You have probably noticed that walking helps to get emotions under control and calm down the mind. It is not a coincidence that the majority of artists, writers, scientists and people of other creative professions love to stroll through a park or along the beach and just observe everything that happens around them. As we walk our brain alternately fires off neurons in bilateral ways and we achieve a balanced brain state.

3. Listen to the classical music. If you do not care for Mozart or Beethoven maybe you should reconsider, because the effect of baroque music, with 60 beats per minute beat pattern, is almost too good to be true. It not only activates the left and right hemispheres simultaneously, but could make you become the next Albert Eistein. I am not kidding.

The Center for New Discoveries in Learning, reports that our learning potential can be increased a minimum of five times! by using this 60 beats per minute music. Another renowned Bulgarian psychologist, Dr. George Lozanov, has proven that foreign languages can be learned with 85-100% efficiency in only thirty days by using these baroque pieces. Using his system, students could learn close to 1,000 words or phrases in one day!

4. Write your goal down with the left hand. Do you know a goal that you would like to achieve this year? Great. You have probably heard that it is important to write your goals down. Well, it is even more important to write them down with your left hand! Before breaking your goal into mini-goals, take a pen and write it down with your left hand. It is ok, if no one on Planet Earth, not even you, will be able to read it. This is not the point. The point is to activate your holistic thinking and possibly get brilliant ideas about how you can achieve your goal.

5. Have a bilateral conversation. Do you know that wise men say that all the answers to our questions are already inside of us; only we cannot get them out? This is true. There is a little exercise that can help you find the right course of action, when you are in doubt. Take a pen and with your right hand right “Hi! How are you?” Then switch to your left hand and write down the answer without thinking. Carry on a dialogue with yourself for a few minutes and as you get a little more comfortable with this practice ask the question that has been on your mind for a long time and prepare yourself for the answer… Because there really is a little Zen master inside of you.

6. Break mechanical patterns of behavior. Psychologists point out that humans are creatures of habit. In fact, 95% of what we do, we do automatically. When we perform a certain activity out of habit, our left brain is usually activated. The right hemisphere, on the other hand, gets activated when we move in an unfamiliar way. Whenever you are learning a new dance move, playing a musical instrument or doing something in a strange way, like brushing your teeth with your non-dominant hand – your mind switches to creative thinking.

7. Wash dishes. Agatha Christie, one of the world’s greatest mystery writers, said she got her best ideas while washing the dishes. Any routine activity (like preparing lunch, taking a shower, exercising, sweeping courtyard, or doing laundry) seems to encourage the play of imagination and activate right-brain hemisphere.

8. Read books that inspire you. It does not matter if you like reading success stories, romantic novels or science fiction. The key is that it should awaken your imagination, help you to relax and distract you from the problem at hand. And to be even more creative and spontaneous, you can pick 5 different unrelated books and read a few paragraphs from each one of them.

9. Become creative. Pablo Picasso said, “To draw, you must close your eyes and sing.” It is true. If you want to activate your creative brain, you should engage in creative activity. Make up your own song as you sing it, draw a picture of your cat, write a story, dance with your children, or make a game out of trying to see animals in the shapes of the clouds. Let your imagination run wild!

P.S. And if you want to check your progress click here and look at an image of a girl. Which way does she spin? Clock-wise or counter-clockwise?

 9 Creative Ways to Boost Your Learning Skills